{"id":601,"date":"2023-06-18T09:30:50","date_gmt":"2023-06-18T08:30:50","guid":{"rendered":"https:\/\/metronom.it\/?post_type=digital-video-wall&p=601"},"modified":"2025-07-22T11:10:02","modified_gmt":"2025-07-22T10:10:02","slug":"sleep-made-simple-bob-bicknell-knight","status":"publish","type":"digital-video-wall","link":"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/","title":{"rendered":"SLEEP MADE SIMPLE | BOB BICKNELL-KNIGHT"},"content":{"rendered":"

Sleep Made Simple<\/i> (2019) is the video presented within the program RABBIT HOLE<\/em>\u00a0curate by Gemma Fantacci. DIGITAL VIDEO WALL is an annual project structured in thematic chapters, aimed at promoting the dissemination and experimentation of digital art, visible at METRONOM, Modena (IT).<\/p>\n

Sleep Made Simple<\/em>\u00a0consists of a series of seven individual videos that, as the artist himself explains, \u00abfunction as a succession of adverts for a fictitious unnamed company that promotes wellness and meditation, forewarning of the future of capitalism, digital healthcare and surveillance\u00bb. The work appropriates the distinctive imagery of Instagram and its stories, as well as the isometric aesthetic of infographics and the lateral scrolling common to the live news feeds. Given the nature of the Digital Video Wall, the work is soundless, but in its original conception, it features an audio track reminiscent of the relaxation videos popular on YouTube and, at the same time, a male voice reads a series of overlay texts in a tone that resembles that of guided meditation apps. Bob Bicknell-Knight creates a series of fictitious advertisements in which the viewer is invited to be guided by the services offered by this fictitious company for the improvement of one\u2019s body and mental health. The work reflects on the growing influence that apps, digital services and smartwatches designed to monitor an individual\u2019s mental and physical health have on our society and how companies use our data for the development of increasingly targeted advertisements and services. Our well-being has now become a commodity subject to capitalist logics, broken down into a series of tasks and activities (such as taking a certain number of steps per day) that can be tracked to quantify our level of physical and mental well-being. Each individual is thus transformed into a fistful of data at the service of big tech companies as they develop new and increasingly sophisticated services to maximize their profits.\u00a0S<\/em>leep Made Simple<\/em>\u00a0was commissioned by Daata Edition for the Bass Art Museum in Miami.<\/p>\n

The second screening features the work of Bob Bicknell-Knight,\u00a0Sleep Made Simple<\/em> (2019, VIDEO, MP4). Bicknell-Night is a British multidisciplinary artist who works with a plethora of different media, ranging from video games, video, and painting, to name a few, and his artistic practice extends through writing and curating as well. His area of inquiry focuses on the critical examination of contemporary technologies, their use in today\u2019s society and the effects they have on it.<\/p>\n

Sleep Made Simple<\/em>| BOB BICKNELL-KNIGHT
\nMETRONOM|Via Carteria 10 | 41121 Modena<\/p>","protected":false},"excerpt":{"rendered":"

\u00a9 Bob Bicknell-Knight, Sleep Made Simple , 2019, video still, courtesy the artist.<\/p>\n","protected":false},"featured_media":714,"template":"","meta":{"_acf_changed":false},"digital-video-wall-category":[55],"class_list":["post-601","digital-video-wall","type-digital-video-wall","status-publish","has-post-thumbnail","hentry","digital-video-wall-category-rabbit-hole-2023"],"acf":[],"yoast_head":"\nSLEEP MADE SIMPLE | BOB BICKNELL-KNIGHT - Metronom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SLEEP MADE SIMPLE | BOB BICKNELL-KNIGHT - Metronom\" \/>\n<meta property=\"og:description\" content=\"\u00a9 Bob Bicknell-Knight, Sleep Made Simple , 2019, video still, courtesy the artist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/\" \/>\n<meta property=\"og:site_name\" content=\"Metronom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T10:10:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.metronom.it\/wp-content\/uploads\/2025\/06\/\u00a9Bob-Bicknell-Knight_Sleep-Made-Simple-2019_Video-Still_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/digital-video-wall\\\/sleep-made-simple-bob-bicknell-knight\\\/\",\"url\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/digital-video-wall\\\/sleep-made-simple-bob-bicknell-knight\\\/\",\"name\":\"SLEEP MADE SIMPLE | BOB BICKNELL-KNIGHT - Metronom\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/digital-video-wall\\\/sleep-made-simple-bob-bicknell-knight\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.metronom.it\\\/digital-video-wall\\\/sleep-made-simple-bob-bicknell-knight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.metronom.it\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/\u00a9Bob-Bicknell-Knight_Sleep-Made-Simple-2019_Video-Still_2.jpg\",\"datePublished\":\"2023-06-18T08:30:50+00:00\",\"dateModified\":\"2025-07-22T10:10:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/digital-video-wall\\\/sleep-made-simple-bob-bicknell-knight\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\\\/\\\/www.metronom.it\\\/en\\\/digital-video-wall\\\/sleep-made-simple-bob-bicknell-knight\\\/\"]]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/digital-video-wall\\\/sleep-made-simple-bob-bicknell-knight\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.metronom.it\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/\u00a9Bob-Bicknell-Knight_Sleep-Made-Simple-2019_Video-Still_2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.metronom.it\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/\u00a9Bob-Bicknell-Knight_Sleep-Made-Simple-2019_Video-Still_2.jpg\",\"width\":1080,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/digital-video-wall\\\/sleep-made-simple-bob-bicknell-knight\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Video Wall\",\"item\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/digital-video-wall\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SLEEP MADE SIMPLE | BOB BICKNELL-KNIGHT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/\",\"name\":\"Metronom\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/#organization\",\"name\":\"Metronom\",\"url\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.metronom.it\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.metronom.it\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"Metronom\"},\"image\":{\"@id\":\"https:\\\/\\\/www.metronom.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/metronomblog\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SLEEP MADE SIMPLE | BOB BICKNELL-KNIGHT - Metronom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/","og_locale":"en_US","og_type":"article","og_title":"SLEEP MADE SIMPLE | BOB BICKNELL-KNIGHT - Metronom","og_description":"\u00a9 Bob Bicknell-Knight, Sleep Made Simple , 2019, video still, courtesy the artist.","og_url":"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/","og_site_name":"Metronom","article_modified_time":"2025-07-22T10:10:02+00:00","og_image":[{"width":1080,"height":1920,"url":"https:\/\/www.metronom.it\/wp-content\/uploads\/2025\/06\/\u00a9Bob-Bicknell-Knight_Sleep-Made-Simple-2019_Video-Still_2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/","url":"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/","name":"SLEEP MADE SIMPLE | BOB BICKNELL-KNIGHT - Metronom","isPartOf":{"@id":"https:\/\/www.metronom.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/#primaryimage"},"image":{"@id":"https:\/\/www.metronom.it\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/#primaryimage"},"thumbnailUrl":"https:\/\/www.metronom.it\/wp-content\/uploads\/2025\/06\/\u00a9Bob-Bicknell-Knight_Sleep-Made-Simple-2019_Video-Still_2.jpg","datePublished":"2023-06-18T08:30:50+00:00","dateModified":"2025-07-22T10:10:02+00:00","breadcrumb":{"@id":"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/"]]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/#primaryimage","url":"https:\/\/www.metronom.it\/wp-content\/uploads\/2025\/06\/\u00a9Bob-Bicknell-Knight_Sleep-Made-Simple-2019_Video-Still_2.jpg","contentUrl":"https:\/\/www.metronom.it\/wp-content\/uploads\/2025\/06\/\u00a9Bob-Bicknell-Knight_Sleep-Made-Simple-2019_Video-Still_2.jpg","width":1080,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/www.metronom.it\/en\/digital-video-wall\/sleep-made-simple-bob-bicknell-knight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.metronom.it\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Video Wall","item":"https:\/\/www.metronom.it\/en\/digital-video-wall\/"},{"@type":"ListItem","position":3,"name":"SLEEP MADE SIMPLE | BOB BICKNELL-KNIGHT"}]},{"@type":"WebSite","@id":"https:\/\/www.metronom.it\/en\/#website","url":"https:\/\/www.metronom.it\/en\/","name":"Metronom","description":"","publisher":{"@id":"https:\/\/www.metronom.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.metronom.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.metronom.it\/en\/#organization","name":"Metronom","url":"https:\/\/www.metronom.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.metronom.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.metronom.it\/wp-content\/uploads\/2025\/03\/cropped-logo.jpg","contentUrl":"https:\/\/www.metronom.it\/wp-content\/uploads\/2025\/03\/cropped-logo.jpg","width":512,"height":512,"caption":"Metronom"},"image":{"@id":"https:\/\/www.metronom.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/metronomblog\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.metronom.it\/en\/wp-json\/wp\/v2\/digital-video-wall\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.metronom.it\/en\/wp-json\/wp\/v2\/digital-video-wall"}],"about":[{"href":"https:\/\/www.metronom.it\/en\/wp-json\/wp\/v2\/types\/digital-video-wall"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.metronom.it\/en\/wp-json\/wp\/v2\/media\/714"}],"wp:attachment":[{"href":"https:\/\/www.metronom.it\/en\/wp-json\/wp\/v2\/media?parent=601"}],"wp:term":[{"taxonomy":"digital-video-wall-category","embeddable":true,"href":"https:\/\/www.metronom.it\/en\/wp-json\/wp\/v2\/digital-video-wall-category?post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}