{"id":622,"date":"2020-06-18T10:07:33","date_gmt":"2020-06-18T09:07:33","guid":{"rendered":"https:\/\/metronom.it\/?post_type=digital-video-wall&#038;p=622"},"modified":"2025-07-23T15:51:38","modified_gmt":"2025-07-23T14:51:38","slug":"metal-romance-ruby-gloom","status":"publish","type":"digital-video-wall","link":"https:\/\/www.metronom.it\/en\/digital-video-wall\/metal-romance-ruby-gloom\/","title":{"rendered":"METAL ROMANCE | RUBY GLOOM"},"content":{"rendered":"<p><em>Metal Romance\u00a0<\/em>(2019) by Ruby Gloom stages the complex relationship between subject and virtual identity, between the body and its avatars.<\/p>\n<p>Gloom presents its digital alter ego,\u00a0<em>Ruby<\/em>, in its ten different versions: Gloom gave birth to the first\u00a0<em>digital Ruby\u00a0<\/em>in 2016, and since then it has never stopped changing its appearance, so that little by little the followers would forget about Gloom physically looked like and could only recognize her digital version on social media.<\/p>\n<p>All the protagonists of\u00a0<em>Metal Romance\u00a0<\/em>have absolute independence from Gloom, so much that they have their own voice, their own character and their own goals; they refer to her as \u2018my creator\u2019, and they know they\u2019re her enhanced, improved, freer versions. They are sorts of \u2018updated alter-egos\u2019 of Gloom whom the artist recognizes, approves; they make her feel at ease: while Ruby Gloom is insecure, feels awkward and full of flaws,\u00a0<em>digital Rubies\u00a0<\/em>are proud, fierce and their scars are shiny, metallic and charming. They go beyond any gender, form distinctions, away from an organic ground: they have prosthesis, artificial limbs, robotic body parts, plastic inserts. They are cyborgs.<\/p>\n<p><em>Metal Romance\u00a0<\/em>is also the only space \u2013 impalpable but no less effective \u2013 in which the artist allows herself to have relationships. With their amplified erotic charge, Gloom\u2019s avatars also navigate the world of virtual sexuality: a solitary, often cold dimension that in the frustration\u00a0of the unfinished and sometimes of self-pity, transmits a total rejection of any biological and organic contact.In fact, the body is not something that\u00a0<em>Rubies\u00a0<\/em>regret or would like to have, it is just an infinite series of constraints and limits: the lightness of being able to recreate new versions of oneself from nothing is priceless.<\/p>\n<p><em>Metal Romance<\/em> |Ruby Gloom<br \/>\nMETRONOM| Via Carteria 10 | 41121 Modena<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a9Ruby Gloom,<i>Metal Romance<\/i>, 2019,video still, courtesy the artist<\/p>\n","protected":false},"featured_media":774,"template":"","meta":{"_acf_changed":false},"digital-video-wall-category":[58],"class_list":["post-622","digital-video-wall","type-digital-video-wall","status-publish","has-post-thumbnail","hentry","digital-video-wall-category-eden-2020"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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