Curating art, narrating reality.
A place where creativity and research meet.
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For Theory&Practice, Giacomo Mercuriali created Life is Easy, a film that reflects the logic of contemporary existence. Blending visual aesthetics typical of online content—such as memes, reels, and advertisements—this AI-generated video work transforms ordinary moments into brief fragments of shared knowledge. Its fast-paced editing echoes the continuous consumption of social media, while the protagonist, the artist himself, stages and records his daily actions as if they were content intended for online circulation. The result is a kind of visual diary that examines how we narrate and make public our personal experience today.
Giacomo Mercuriali is an artist and professor of Cultural Anthropology and Phenomenology of Contemporary Art at the Fine Art Academies of Bergamo and Como.
Life is Easy | Giacomo Mercuriali
METRONOM | Via Carteria 10 | 41121 Modena
from April 29 to May 26, 2026 | 24h
© Giacomo Mercuriali, Life is Easy, 2026, video still.
