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DIGITAL VIDEO WALL | EDEN | RUBY GLOOM



In the context of DIGITAL VIDEO WALL | EDEN, Metronom presents Metal Romance (2019), by artist Ruby Gloom, that will be screened on Metronom's video wall in July.

This first intervention in stages the complex relationship between the subject and its virtual identity, between the body and its avatar. Gloom presents its digital alter ego, Ruby, in its ten different versions, with whom the artist gives herself the space to enjoy the solitude of virtual sexuality: with their hyper-eroticization, despite the coldness, frustration and sometimes self-pity, the avatars convey their total rejection towards any biological relationship.

DIGITAL VIDEO WALLis the annual project structured into thematic chapters, inaugurated by Metronomwith the Patronage of the Municipality of Modena, to promote the diffusion and experimentation of digital art. DIGITAL VIDEO WALL creates a space devoted to the display and presentation of digital art languages, in order to explore their expressive possibilities and engage with the multifaceted context of new technologies. 

The first chapter of the project will investigate the concept of EDEN, a contemporary earthly paradise intended as a luxuriant primordial landscape or a place for the fulfilment of desires. The screened works will decline the idea of EDEN through the expressive methods of digital art.

 

As part of the program of each intervention, an event will be organized in the form of a lecture, series of projections, thematic focuses that will deepen the authors' experimentation on Generazione Critica's website.